Preston-based Booths, the UK’s oldest family grocer, has unveiled a new look which puts its heritage, quality and Northern roots centre stage.
Founded in 1847 and headquartered on Longridge Road, Ribbleton, Booths has built its reputation on high standards of food and drink, as well as strong relationships with farmers and food producers.
The company has unveiled a new tag line, ‘The Family Grocers’, and richer shade of ‘Booths Blue’ as its brand colours and more prominent use of the ‘Booths lion’ to reinforce the heritage, trust and quality associated with the retailer.
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Emma Booth, chief brand officer and sixth-generation family member, said: “We see a significant opportunity to take what makes Booths special and share it with more customers beyond our store estate.
“This evolution gives us a clearer and more confident platform to grow the brand into new channels and markets, particularly through our Booths brand ranges, while staying true to the quality and provenance that have defined Booths since 1847.”
Booths has 15 stores in Lancashire, including Chorley, Fulwood, Garstang, Longridge, Longton and Penwortham. It has a total of 25 stores across Lancashire, Cumbria, Yorkshire and Cheshire.
As part of its growth strategy, the retailer is exploring opportunities to expand distribution of its Booths brand ranges, including ready meals, butchery, tea and coffee, wine and craft beers. The new branding will roll out across stores, packaging and digital platforms throughout 2026.
