British racing driver Max Coates has secured a new commercial partnership as he prepares to compete in the upcoming Porsche Carrera Cup GB season.
The North East driver will work with Consultiv Utilities throughout the championship, with the partnership covering race weekends, corporate events, digital campaigns and appearances across the UK.
Coates is a recent Porsche Carrera Cup GB race winner and has competed across several of the country’s leading one-make championships, including the Clio Cup, MINI Challenge and Porsche Sprint Challenge GB.
Having started karting at the age of eight, he has progressed through the British motorsport ranks and has now competed in more British Touring Car Championship support categories than any other driver.
He has also received multiple fan-voted Driver of the Year awards, reflecting both his performances on the circuit and his popularity with supporters.
Max Coates said: “I’m delighted to be partnering with Consultiv. From our very first conversations it was clear that we share the same values around professionalism, performance and building long-term relationships.
“Success in motorsport comes from preparation, teamwork, and attention to detail, the same principles that underpin successful businesses. I’m looking forward to representing Consultiv throughout the Porsche Carrera Cup GB season and working together to create exciting opportunities both on and off the circuit.”
Alongside his racing career, Coates owns High Row Motorsport and High Row Marketing and works as Business Development Manager at Croft Circuit.
The partnership will give the company a presence throughout the Porsche Carrera Cup GB season, including branding, hospitality and networking activity at race meetings.
Mark Jones, Strategic Partnerships Manager at Consultiv Utilities, said: “We’re delighted to welcome Max to the Consultiv team. He has built an outstanding reputation within British motorsport through his professionalism, determination, and consistent pursuit of excellence, qualities that closely reflect our own values as a business.
“The Porsche Carrera Cup GB is one of the UK’s premier motorsport championships, providing an exceptional platform to strengthen relationships with our customers and partners while introducing the Consultiv brand to new audiences. We’re excited to work with Max both on and off the track and look forward to what we can achieve together.”
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