Frontier Airlines has just put first class tickets on sale, with the product launching systemwide for flights as of March 2027. This is a major development for the Denver-based airline, as the historically ultra low cost carrier tries to move upmarket, and respond to consumer preferences. This is only one of several initiatives we’re seeing, along with the introduction of Starlink Wi-Fi, plus charging ports at select seats. Let’s cover all the details.
Frontier Airlines first class launches as of March 2027
Frontier Airlines has just put first class tickets on sale for flights as of March 5, 2027. For context, Frontier plans to reconfigure its entire fleet to add eight first class seats at the front of the cabin, with two rows of seats in a 2-2 configuration. Specifically, the airline has selected the Geven Comoda seating platform, with seats having up to 37″ of pitch.
Frontier has already started reconfiguring planes with first class cabins, and the idea is that by early March 2027, the entire fleet will have these seats, which is the point at which they’ll be sold as a separate product. So while the seats will already be in service, and some customers will luck out, that’s the formal launch plan.
Obviously this is a fast timeline for retrofitting cabins, but keep in mind most of the cabin will remain unchanged, so it shouldn’t take much time to reconfigure each aircraft. So, what should we expect in terms of the first class product? Here’s how the airline describes it:
First Class seats offer our most spacious seating experience, providing exceptional comfort and additional personal space at the front of the aircraft. These seats are pre-reclined and do not convert into lie-flat beds.
Complimentary food and beverages are not included with the First Class experience. However, a variety of food and beverage options are available for purchase by all passengers.
Frontier’s first class seats will be “pre-reclined” (meaning they won’t recline), and won’t actually offer complimentary snacks and drinks, so it’ll be just like economy in that regard. On the plus side, the seats are expected to feature USB-C charging ports, which will be the first time that the airline offers in-seat power. The carrier is also going from offering no Wi-Fi, to offering Starlink Wi-Fi as of mid-2027, so that’s pretty exciting.
The airline will also be introducing a dedicated extra legroom section in rows three through eight, with seats having up to 34″ of pitch. Not only that, but these seats will also have USB-C charging ports (while the remainder of economy seats won’t offer in-seat power).
Frontier Airlines first class pricing & bundles
With Frontier Airlines first class tickets now on sale, what is pricing like? The airline is increasingly leaning into the concept of bundles, so we’ll see the Basic Fare, Economy Bundle, Premium Bundle, and First Bundle.
The First Bundle includes a carry-on bag and personal item, two checked bags weighing up to 50 pounds each, priority boarding, and no change or cancel fees.
Pulling up a random one-way flight from Denver (DEN) to Los Angeles (LAX), I see the Basic Fare starting at $119, the Economy Bundle starting at $142, the Premium Bundle starting at $172, and the First Bundle starting at $244.
Those are some incredibly attractive prices, especially if you intend to check bags. However, the airline emphasizes how it has promotional pricing at launch, so only time will tell how that pricing evolves.
Frontier Airlines first class isn’t much of a first class
There’s no single right or wrong way to offer a premium product. However, I feel like Frontier might be taking the wrong strategy here. What Frontier is offering is essentially more along the lines of the initial Spirit “Big Front Seat” — you get more space, and nothing else.
This just strikes me as a missed opportunity, because I feel like psychologically, willingness to pay is going to be substantially higher if you just include free alcoholic drinks and at least some sort of food. It’s not like I was expecting them to install ovens and have hot meals (JetBlue’s new first class will only have cold food).
But I feel like if the airline just invested $10 in drinks & snacks they could charge more, and would also expand the potential customer base. Whether logical or not, there are some number of passengers who would be more likely to even consider a product if it actually had a dedicated soft product, rather than just being a more spacious seat. At least that’s my take.
Obviously at the current pricing, this is an incredibly attractive proposition for customers. However, I also feel like the airline probably wants to be able to charge higher fares in the long run.
Bottom line
Frontier Airlines has started to reconfigure planes with first class seats, with tickets now being on sale for flights as of March 5, 2027 (at which point the entire fleet should be reconfigured). While Frontier first class will have first class-style seats (minus the recline), there won’t be any differentiation in terms of the soft product, as food and drinks will still be available for purchase.
I would’ve liked the airline to actually roll out a differentiated soft product, but it sounds like that’s not happening. Then again, between Starlink Wi-Fi and in-seat power, this will be a much more attractive proposition than flying with Frontier in the past.
What do you make of Frontier’s first class concept?
