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The organisers of Africa Magic Viewers’ Choice Awards (AMVCA) announced on Thursday, March 17, 2022, that the eighth edition of the pan-African film award would hold on May 14, 2022, as it returns after a pandemic-induced hiatus.
The last edition of the continental award by MultiChoice, recognising outstanding achievements in television and film across Africa, was held in March 2020 but suspended in 2021 due to the COVID-19 pandemic and concerns about health and safety of stakeholders.
With the return of AMVCA for the eighth edition in May, organisers also announced an eight-day series of events to herald the 8th edition, which will start on May 7 and run through May 14. It is the first time the award is running for eight days.
The Executive Head, Content and West Africa Channels, MultiChoice Nigeria, Dr Busola Tejumola, said, “these curated events will feature a celebration of fashion, technology, food and African culture. There will also be panel discussions and film screenings from our MultiChoice Talent Factory, industry sessions, and competitions for digital content creators and budding fashion designers.”
The eight-day event will commence with an Opening Night on Saturday, May 7. A first-ever AMVCA runway show will follow on Sunday, May 8, in partnership with Bella Naija Style.
MultiChoice Talent Factory Day will hold on Monday, May 9, with movie screenings and panel discussions by students of the MTF Academy. Africa Magic will host industry stakeholders to a special Content Market Day on Tuesday, May 10, a pan-African food festival and a cultural day will follow on Wednesday, May 11.
A Digital Content Creators’ Day to spotlight online content creators’ growing popularity will be held on Thursday, May 12. There will be a special gala for nominees on Friday, May 13, whilst the awards night, which will hold on Saturday, May 14, with Amstel Malta as the headline sponsor.
The nominees for the 8th edition of the Africa Magic Viewers’ Choice Awards will be unveiled on Saturday, March 9, in a special broadcast on all Africa Magic channels on DStv and GOtv from 9 pm and hosted by Nollywood actors Adesua Etomi-Wellington and Daniel Etim-Effiong.
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Source: TheNet
