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The BBC, the UK’s largest news organization, laid out principles it plans to follow as it evaluates the use of generative AI — including for research and production of journalism, archival, and “personalized experiences.”
In a blog post, BBC director of nations Rhodri Talfan Davies said the broadcaster believes the technology provides opportunities to deliver “more value to our audiences and society.”
The three guiding principles are that the BBC will always act in the public’s best interests, prioritize talent and creativity by respecting the rights of artists, and be open and transparent about AI-made output.
The BBC said it will work with tech companies, other media organizations and regulators to safely develop generative AI and…
