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Dr. Busola Tejumola, the Executive Head of Content & West Africa Channels at MultiChoice Nigeria Limited, revealed that MultiChoice invested over ₦5.5 billion into producing the All Stars season this year, as the show attracted over 1.5 billion votes across all voting channels.
She disclosed this at the BBNaija All Stars prize presentation where Ilebaye Odiniya, BBNaija All Stars winner, was presented with the cash prize of ₦120 million and the IVM G5T SUV, amongst other gifts.
“This season, we took the creativity up a notch with a lot of imaginative tasks, mindbending activities and nostalgic elements to deliver a compelling show that delivered a whooping 1.5 billion votes across all voting channels,” she said.
She added that for eight years, the show has been a certified investment story and has also bred new opportunities for housemates, brands, partners and viewers.
“It’s been eight years of impacting over 2,000 people who work on the project. It is a certified investment story, one that we would continue to invest in across our different productions at Africa Magic and Multichoice.”
Furthermore, Dr. Busola Tejumola congratulated Ilebaye on her win and commended her for her “creative gameplay” that earned her the grand prize ahead of 20 other housemates.
Ilebaye also showed her appreciation to fans, MultiChoice and the housemates for giving her the opportunity to get the ultimate prize.
“I want to thank Big Brother, my family, MultiChoice, and fans. To my housemates, thank you guys so much. I promise to make you guys proud. I promise not to disappoint you. I promise to make sure that I make good use of the money.”
On September 2, 2023, Ilebaye was crowned the winner of the All Stars season, while Mercy Eke, the first female BBNaija winner, emerged as the first runner-up, and Cee-C the second runner-up. It was the first time in the history of Big Brother Naija that two women made it to the main stage.
Also, thirty viewers earned ₦1 million in the fave lock-in game as they correctly predicted the top 3 housemates who made it to the finals. Another housemate, Pere, also earned ₦3 million as the housemate with the most Moniepoints coins after the show.
The post How Big Brother Naija All Stars Attracted Over 1.5 Billion Votes – Dr. Busola Tejumola appeared first on Nigerian Entertainment Today.
