Where Culture Meets Couture: Discover Abebi’s ‘Serenity Collection’!

Abebi’s anticipated ‘Serenity Collection’ has arrived captivating the global fashion scene with its visionary fusion of cultural heritage and modern elegance. Led by Creative Director Seyitan Atigarin, the debut ready-to-wear collection was unveiled on Thursday, February 29th, 2024. The Serenity Collection offers a fresh take on what luxury can be.

The Serenity Collection by Abebi draws inspiration from Nigerian cultural elements, incorporating them into a contemporary design. Abebi’s commitment to celebrating the opulence of African fashion is evident in every meticulously crafted piece. The collection features intricate details and opulent fabrics, reminiscent of traditional African fashion.

Unlike conventional fashion lines, this collection by Abebi is more than a showcase of garments, serving as a medium for storytelling and personal expression, fostering a deeper connection between the wearer and the cultural narratives woven into the fabric.

The designs are infused with avant-garde aesthetics that ensure the collection is inclusive, catering to diverse tastes and body types. Beyond aesthetics, Abebi focuses on sustainability, aligning with the growing global demand for environmentally conscious fashion.

The creation of the ready-to-wear collection has been an intentional artistic journey and labour of love for Creative Director, Seyitan Atigarin,

This process was very cathartic for me. I was going through a very difficult time and my creative juices were running wild. I am really proud of this collection and can’t wait to showcase it to the world.’

Abebi cordially invited the global audience to join the exclusive online unveiling of this collection, ensuring a virtual experience that seamlessly blended timeless elegance with the evanescent allure of high fashion.

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ABÈBÍBYTAN, since its inception in 2017, has embarked on a transformative journey aimed at redefining the intersection of comfort and style within the fashion landscape. Initially acclaimed for its iconic ABÈBÍBYTAN KIMONOS, our brand is continuously evolving.

We take great pride in introducing a diverse collection that transcends beyond kimonos, featuring an array of chic two-piece ensembles, dresses, jumpsuits, and meticulously selected silhouettes for our statement pieces. Our ready-to-wear line is meticulously crafted for the fashion-forward individual, offering versatility and sophistication.

Seyitan Atigarin is an award-winning TV Presenter, Broadcast Journalist, Event host and the Creative Director of Abebibytan. Her career spans working in various TV, Radio and online platforms including ChannelsTV, Ebonylife TV, Red TV & Inspiration FM. She is currently an International News Correspondent at Arise News.

She has a Master’s degree in International Broadcast Journalism from Birmingham City University. In October 2020, she was the Lead Reporter on #ENDSARS, a call for an end to police brutality in Nigeria.

She’s covered the Oscars and Grammys Live in Los Angeles and the Coronation of King Charles III and Queen Camilla at Westminster Abbey. Seyitan is currently a news anchor on TheMorning Show and NewsDay on Arise News Network.