Hundreds of Newcastle fans queue outside St James’ Park from MIDNIGHT to buy adidas kit at 8am after ‘best advert ever’

HUNDREDS of Newcastle United fans have lined the streets outside St James’ Park in the hopes of getting their hands on the club’s new home kit.

Magpies supporters were queuing from the early hours of the morning as the club released their new kit with manufacturer Adidas.

Newcastle United fans turned out in their hundreds for the launch of the new home kit[/caption]

Supporters queued outside St James’ Park to get their hands on the new Adidas shirt[/caption]

The queue stretched a long way from the stadium[/caption]

This is commitment!

“I couldn’t sleep last night so I thought I’d come and get the new shirt – I’ve been here since 12-12.30am.”#NUFC pic.twitter.com/cWcpaFaycs

— The Chronicle (@ChronicleNUFC) June 7, 2024

Video online showed a huge line of fans waiting patiently to get inside the club shop over an hour before it had even opened for the kit drop.

While one fan even told The Chronicle that they had been waiting outside the stadium from midnight – some EIGHT HOURS before the launch.

The Newcastle faithful are excited to return to kits made by Adidas after periods with their shirts being designed by Puma and Castore in recent years.

Fans already have nostalgia around the old Adidas kits that the club wore between 1995 and 2010.

And as if reminiscing on the good times wasn’t enough to get fans to open their wallets, Adidas produced a superb promotional video for the new strip.

The ad featured stars from the current crop of players alongside some former legends as Adidas pulled on the heartstrings of Newcastle fans.

The video, narrated by Alan Shearer, is played over a dramatised version of iconic Georgie folk song Blaydon Races.

While Newcastle stars such as Alexander Isak, Joelinton, Anthony Gordon and Bruno Guimaraes take part in the ad.

Eddie Howe and Jason Tindall posed in the training gear during the advert[/caption]

Anthony Gordon also made an appearance[/caption]

Joelinton was another star to feature in the video[/caption]

Bruno Guimaraes made a cameo too[/caption]

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Coaching tag team Eddie Howe and Jason Tindall also make an appearance as they model some of the new adidas training kit.

And Toon legends such as Shola Ameobi and Shearer himself also pop up in the spine-tingling video.

Newcastle fans were blown away with the incredible advert and took to social media to heap praise on it.

One wrote: “One of the best adverts we’ve ever seen. Smashed it out of the park!”

While another added: “Just got chills watching this”.

A third commented: “Just wow!! Absolutely class advert man.”

And a fourth joked: “Let’s keep this nice and simple. Where do I send all my money? I’ll just have one of everything please.”

Newcastle’s kit deal with Adidas is said to run until the 2029/30 season and will see the club pocket a whopping £40million per year.

While Adidas will certainly be getting their returns out of the deal too with the authentic home kit currently on sale for an eye-watering £110 on the club website.