AI’s Swiss Watch Effect: The Value Of Human Creativity And Skills

What a 5-minute conversation with an artist taught Andreas Welsch about the state of AI adoption. Featured article about human creativity and AI.

 

Copyright: intelligencebriefing.substack.com – “AI’s Swiss Watch Effect: The Value Of Human Creativity And Skills”

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I’ve been thinking about the value of human creativity lately. I am still forming my opinion on whether, where, and when the result of human creativity is a real differentiator vs. just a “nice hobby”. But a recent interaction that turned from small talk to resonating more deeply is a good reminder of the impact of AI and the range of mindsets with which people are viewing AI — and that applies to your business as well.

Before we talk about what all of that has to do with Swiss watches, let me share a brief story to illustrate the point…

AI’s Impact: Conversation with an Artist

Last week, I attended SAP’s annual Sapphire conference in Orlando. Naturally, AI was the talk of the town among the 12,000+ attendees, but that’s a separate topic. During a reception in the evening, I had a conversation with a sketch artist while he was drawing the sketch below:

“I have to be an artist,” Kenny said.

It was one of these rare moments that you don’t expect a tech conference.

Yet, this one sentence says it all.

As Kenny was drawing this sketch of me, I shared that I value his human creativity and skill.

I asked what he thought about AI.

“It’s already taking away some of my business,” he shared. So, he’s started digital sculpting and 3D animation.

I asked whether he’s ever tried using any AI tools, and shared that he could perfect what average GenAI users don’t know how to do (and charge for it).

“They’ve taken art and illegally built their AI with it. The art I’ve posted could be in it, too. I don’t want to use it.”

I admitted he had a valid point.

“Maybe GenAI will be like CGI: Lots of excitement at the beginning until people realize you need natural effects,” he added.

And our conversation comes full circle — maybe we’ll eventually value human creativity and skill again more at some point.

Until then, Kenny said, he will continue transitioning into new creative topics.

“I have to be an artist. It’s the only thing I know.”

As he hands me the sketch, I let him know how profound that statement is.

And I leave, wondering what to make of it.[…]

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