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European planemaker Airbus will highlight its latest passenger jet with daily flight demonstrations at the Farnborough International Air Show. In contrast, Boeing is maintaining a subdued presence due to ongoing safety and manufacturing issues. The American company, which will not showcase any new jetliners in aerial displays, is focusing on addressing U.S. regulators’ concerns and fulfilling customer commitments rather than expanding its sales efforts. Boeing’s troubles include a recent safety scare and renewed scrutiny following fatal crashes involving its 737 Max jets.
The company’s Chief Operating Officer, Stephanie Pope, stated that Boeing is concentrating on “predictable deliveries” and improving production rates for the 737 Max. Boeing’s Global President Brendan Nelson indicated that the company is shifting its focus to new technology, sustainability, security, and services solutions rather than commercial displays at the show. The decision to scale back at Farnborough underscores the company’s efforts to manage its ongoing challenges, including a criminal fraud charge related to the Max crashes and leadership uncertainty.
While Airbus will showcase its new A321XLR in flight demonstrations, Boeing’s presence will be limited to static displays, including one F-15 fighter jet and a 787 from Qatar Airways. Boeing’s reduced display contrasts with its more prominent presence at the previous Farnborough show, where it showcased the latest versions of its 777 and 737 Max. The company’s current focus on safety and rebuilding trust reflects its broader strategy to address past failures and restore its reputation.
Despite its scaled-back presence, Boeing announced a significant deal with Korean Air for up to 50 widebody jets, highlighting ongoing demand for new aircraft. Airbus, meanwhile, is capitalising on a backlog of orders and continued interest in its fuel-efficient A321XLR. The Farnborough Air Show also features air taxi startups, such as Boeing’s Wisk Aero, which are showcasing electric aircraft aimed at revolutionising urban transportation.
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