LONDON — Boris Johnson is Britain’s most “brat” politician, according to new polling that serves as an indictment of civilization in general.
The tousle-haired former prime minister is seen by Brits as most closely aligned with the hyper-confident, carefree vibe of “brat,” a term that’s exploded in popularity since singer Charli XCX used it as an album title.
The pop star prompted a wave of middle-aged politicians to join the trend last month when she said U.S. presidential hopeful Kamala Harris “IS brat.”
Pollster Ipsos is the latest to dig into the concept of “brat,” which it defines as encouraging people “to be bold, take risks and embrace the uncomfortable.”
“It is being edgy, imperfect and confident, as opposed to being polished and having your life together,” they add.
Brits, Ipsos found, were largely clueless about the concept, with over half (58 percent) saying they had never heard of it. But among those in the know, Johnson was seen as the politician most clearly fitting the bill.
Of those identified as knowing a “great deal” or “fair amount” about brat, almost 1 in 5 (19 percent) pointed to Johnson as a brat politician.
He was closely followed by Reform UK Leader Nigel Farage, seen as brat by 18 percent. Deputy Prime Minister Angela Rayner and Prime Minister Keir Starmer are tied on 17 percent — a somewhat surprising finding given Starmer’s buttoned-up public image.
Starmer’s Tory predecessors Rishi Sunak and Liz Truss were identified as brat by 15 percent each of those asked.
But there’s some hope for Britain yet — 21 percent of the in-the-know cohort picked “none of the above” when asked to call a politician brat.