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AI has proven to be a game-changer in today’s evolving digital landscape, especially in generative creative assets for ads that help B2B marketers.
SwissCognitive Guest Blogger: Dilshad Durani – “How AI-Generated Creative Assets For Ads Help B2B Marketers?”
They are doing so as it helps them provide advanced tools that satisfy B2B marketers’ requirements for improving their advertising strategy. Read this blog to find out more about how AI-generated creative assets for ads help B2B marketers.
Power of AI: How AI-Generated Creative Assets are Proven Game Changers for B2B Marketing?
AI is used by marketers for one or other purposes. According to a Statista report, more than 90% of marketing professionals across 35 countries use AI to automate customer interactions, while 88% of them use it to personalize the customer journey across channels.
Source: Statista
AI-generated creative assets provide various benefits across various aspects of advertising strategies. AI technology usage can help marketers streamline business processes, improve efficiency, and scale campaigns.
Implementing AI optimizes ad spending after analyzing data to target audiences with personalized content which ultimately leads to improved ROI. Moreover, this modern technology ensures consistency in advertising. AI helps to improve productivity and implement innovative approaches to engage customers, helping B2B marketers to grow in today’s competitive market.
LinkedIn’s Innovations with AI in Advertising
LinkedIn has recently introduced several enhancements aimed at empowering B2B marketers through AI-generated creative assets. Wire Programs is one of them, it can be integrated in-stream video ads with premium publisher content. It expands B2B ads’ reach and also ensures the ads are placed in relevant contexts.
Additionally, LinkedIn’s Accelerate tool utilizes AI to streamline campaign management. It offers functionalities like Microsoft Designer integration for creative customization, enhanced targeting capabilities through exclusion lists, and an AI marketing assistant that provides valuable campaign guidance.
Google’s Approach to AI in Advertising
AI-generated creative assets for ads are also introduced by Google which delegates businesses to provide personalized experiences to their targeted audience. The transformation of artificial intelligence helps marketers redefine how the ad campaign is carried out to reap fruitful results.
With Google adopting this change, AI-driven ads are set to change the face of B2B marketing, opening possibilities of budding strong connections with their targeted audience on a deeper level via innovative approaches.
Generative AI use enables brands to automatically create assets that meet their branding guideline. This can prove to be beneficial for painting consistency across all the advertising channels. Besides it also ensures that your ads campaign helps you provide a personalized experience to your targeted audience.
The immersive ad format is also being introduced by Google, these include:
- Virtual try-ons
- 3D visualizations
The above-listed ad format uses AI to provide an improved experience to your targeted audience. This empowers brands to showcase their products and services in more improved and engaging ways which was not possible for them previously.
YouTube’s Innovative Ad Strategies: Spotlight Moments
YouTube pioneers unique AI-powered ad strategies with initiatives like Spotlight Moments. This advanced functionality helps to identify the trendy moments including award shows or sports events, facilitating advertisers to run ads across relevant streaming content. This helps B2B marketers ensure that their ads can create maximum engagement across all YouTube channels.
Two campaigns further import the effectiveness, these include:
- YouTube’s AI-driven Video Reach
- YouTube’s AI-driven Video View
The above-listed approaches have resulted in significant growth in reach. Compared to the traditional approach it results in a per-impression cost decrease. YouTube’s AI-driven ad delivery and targeting helps marketers improve their ad reach and deliver engaging messages.
Incorporating a streaming platform like YouTube into AI-powered advertising strategies allows brands to invest in platform engagement capabilities. This helps to boost the ad’s visibility and ensure that it is visible to viewers at the right time, resulting in rising business profits.
The video-sharing platforms remain at the top as they continuously adapt to change with AI-driven ad solutions like Spotlight Moments. This helps YouTube to provide unparalleled opportunities for marketers to reach their targeted ways in meaningful ways.
Disney’s Implementation of AI in Advertising
Disney has embraced AI in its advertising strategy, particularly in optimizing ad placement and creative development. Rita Frow, Disney’s president of Global Advertising, highlights the use of AI in their advertising technology stack.
AI algorithms are utilized to optimize yield across their tech stack, from ad placement to creative management. This approach allows Disney to enhance targeting precision and optimize ad performance based on real-time data insights.
Disney uses AI in different processes to efficiently manage creative content. It helps video streaming platforms to streamline their workflows and maintain a high standard of streaming content offering. AI integration helps to boost Disney’s ad campaign efficiency to resonate with audience expectations.
Benefits of AI-Generated Creative Assets for B2B Marketers
Don’t you agree that AI has introduced a new era of efficiency in B2B ad campaigns?
Of course, it has more in creative asset development. There are lots of perks waiting on the way for B2B marketers who are using or thinking of using AI-generated creative assets to improve their ads approach and overall business outcomes.
Cost-Effectiveness and Improved ROI
Do you know that AI-powered tools optimize advertising spending?
It analyzes a great amount of information to identify the most effective targeting parameters and content variations. This targeted approach reduces wasted ad spend and improves ROI by ensuring that marketing budgets are allocated towards high-performing strategies.
McKinsey reports that companies using AI for marketing and sales initiatives see an average increase in leads and appointments of more than 50%, and cost reductions of 40-60% in areas such as call center operations and predictive maintenance.
Personalization at Scale
Offering improved and better experience is the backbone of a B2B advertising campaign. AI helps to analyze data and deliver personalized experiences to their segmented audience. It helps them to deliver tailored content that meets their audience’s behaviors.
Real-Time Optimization and Insights
Real-time insight and AI-driven analytics help marketers track customer behavior and their viewing habits. This in the end facilitates marketers to optimize their ad campaigns, driving more engagement and profit for brands.
PwC artificial intelligence study shows that organizations utilizing AI in marketing are 2.6 times more likely to surpass their revenue targets compared to those brands that don’t invest in this modern tech.
Source: PwC
Consistency in Brand Messaging
It becomes essential for brands to maintain brand messages across different channels as it helps to build trust. AI-generated creative asserts brand voice, regardless of the targeted segment or platform brands use.
Future Outlook
AI’s future in B2B marketing is undoubtedly optimistic. Modern technology including NLP, ML, and predictive analytics improves the complexity of AI-generated creative assets. Additionally, AI integration with other technologies like AR and VR opens unexplored possibilities for marketing approaches.
AI-generated creative assets represent a paradigm shift in B2B marketing, providing unparalleled efficiency and personalization capabilities. AI technologies implementation helps B2B marketers streamline their operations and engage their targeted segments, resulting in sustainable growth in today’s competitive market.
About the Author:
Dilshad Durani is a seasoned Digital Marketer and Content Creator currently contributing her expertise to the dynamic team at Alphanso Technology, a leading company specializing in Soundcloud clone and open-source event ticketing system development. Her insatiable curiosity fuels a relentless pursuit of knowledge, driving her to unravel the intricacies of changing trends, evolving marketing approaches, and ethical business practices.
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