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A woman from Preston has launched a beer company to fundraise for a cancer charity which was set up in memory of her mother.
Imogen-Rose Gregory, her eldest brother and father discussed how to raise funds for The Orange Foundation, a charity they set up in memory of Emma Aindow-Gregory, which provides practical support to people living with cancer.
Imogen-Rose came up with the idea of selling beer after a family trip to the pub.
Read more: The Orange Foundation donates £3,000 to Preston-based charity CancerHelp
She said: “As a family, we didn’t want to rely on the continual goodwill of people making donations or us asking for money, mainly because it didn’t sit well with us.
“We wanted to create a way of generating funds for the Foundation through everyday products, and we also wanted to get people talking about bowel cancer, as that’s what my mum died from.
“We also saw a worrying trend of a reduction in charitable giving, so we knew we had to think differently, but we also saw that people are far more likely to buy from a company with a strong social purpose.
“Like most things with us, we began joking around, but then, as we discussed it more, we thought, why not? We started coming up with names for the beers – mostly my brother’s ideas, but they made us laugh, and we wanted something fun and provocative. So, we hit upon the name of the Turtle Head Brewing Company – yeah, it’s a bit of fun, but it gets people talking, which is important.”
Read more: St Catherine’s Hospice recognises Cliff Hughes for four decades of support
Turtle Head Brewing Company will give 50 per cent of their profits to the family charity.
Imogen-Rose added: “We’re being realistic about how much we can raise via selling the beer, but if it generates thousands of pounds a year, we’ll be happy. Moreover, if it prompts people to think about checking their poo, then job done.”
The Turtle Head Brewing Company will offer a core range of gluten-free and vegan-friendly beers and a wheat and gluten-free lager.
All beers are available via their website here.
For more information about The Orange Foundation, you can visit their website.
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