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When selling a home, first impressions matter often more than we realize. Potential buyers want to walk into a unique, inspiring, and welcoming space. One of the best ways to create that ‘wow’ factor is through bold, statement-making design elements like a gorgeous flower arrangement. These standout pieces don’t just add visual interest; they evoke emotions, spark imagination, and help buyers see themselves in the home.
Whether it’s a striking piece of furniture, an unforgettable work of art, or an unexpected decor choice, incorporating statement pieces into a home can set it apart from others on the market. Here’s how to master the art of bold design in a way that draws buyers in and helps your listing shine.
Unique Furniture: Defining the Space with Purpose
A distinctive sofa, eye-catching coffee table, or sculptural chair can anchor a room’s design, drawing the eye and creating a focal point. Bold, well-chosen pieces can evoke feelings of luxury, comfort, or creativity. When buyers walk into a room with a statement sofa or an artistic side table, they’re not just seeing furniture—they’re envisioning how those items might enhance their own living experience.
A Missouri-based staging company, Dazzle Home Staging, emphasizes furniture selection’s pivotal role in creating a standout staged home. “The choice of furniture plays a significant role in home staging,” the company explained in a blog post. “This year, expect a focus on pieces that blend comfort and functionality, with oversized furniture making bold statements and curvilinear designs introducing a softer, more inviting aesthetic.”
Look for pieces with striking lines, unexpected shapes, or vibrant colors that immediately grab attention. Think mid-century modern lounge chairs, vintage-inspired velvet sofas, or minimalist modular pieces with a twist. Statement lighting—like a bold chandelier or floor lamp—can elevate a room, providing both light and visual intrigue.
Art: Evoking Emotion and Setting the Mood
Art is one of the easiest ways to introduce personality and style into a home. But beyond just filling blank walls, thoughtfully curated artwork can communicate the mood of a space, tell a story, and make buyers feel something. The right piece of art can tie together a room’s design and be the centerpiece of a whole home’s vibe. A striking piece of art, whether modern or classical, abstract or figurative, can completely transform a space. Art tends to evoke emotions—whether it’s tranquility, excitement, or a sense of wonder. When buyers connect emotionally to a room, they’re more likely to imagine living there.
Megan Morris, founder and CEO of MHM Professional Staging, shares in a blog post on her staging company website about the importance of choosing artwork for home staging.
“Abstract artwork works wonderfully for home staging. Nature and landscapes are also excellent choices. Geometric shapes are neutral options that are pleasing to the eye. Still-life subjects are appropriate as well.”
Decor Choices: The Finishing Touches That Wow
It’s often the smallest details that leave a lasting impression. Bold decor choices, like a hanging rattan accent chair, vibrant throw pillows, or a pop of colour like navy blue dining chairs, can bring life to a space in ways that traditional decor simply can’t. The key is choosing pieces that not only complement the overall aesthetic but also stand out and make a statement on their own. When done right, bold decor pieces can act like punctuation marks, adding visual interest and highlighting the style and personality of a room. Buyers often find themselves drawn to fresh, dynamic, and thoughtfully designed homes. These choices can elevate an otherwise understated room and show potential buyers how they could personalize the space.
For example, a large, bold rug can ground a room, add texture, and bring in color. Look for patterns, textures, or materials that stand out, such as a vintage Persian rug or a handwoven piece with geometric designs. Heavy drapes in striking colors or unique patterns can frame windows beautifully, especially when paired with an interesting rod or hardware. Oversized or uniquely shaped mirrors can make spaces feel larger and more inviting, while also acting as a showpiece.
Incorporating Personal Touches Without Overcrowding
It’s important to strike a balance when using bold statement pieces to sell a home. Too much of a good thing can overwhelm the space or make it feel cluttered. The key is to incorporate these items thoughtfully, allowing them to stand out without making the home feel too personal. For example, consider removing items like family photos, graduation diplomas, and other such mementos. Personal decor pieces like a pretty shower curtain, an assortment of books organized on a shelf, or a favourite throw blanket are ways to incorporate existing design when staging your home.
While you want each piece to make an impact, it’s equally important to maintain a cohesive design throughout the home. By selecting statement pieces that complement each other and the overall aesthetic of the space, you can create a harmonious flow while still maintaining a sense of individuality and boldness.
Outdoor Living: Investing in Exterior Design and Decor
Since the pandemic, outdoor space has become increasingly desirable. A National Association of Realtors survey revealed that 92% of realtors suggest sellers improve their curb appeal before listing their homes, and 97% believe curb appeal is important in attracting potential buyers. Having a spacious balcony, terrace, or backyard in urban areas feels like the ultimate luxury. From striking furniture pieces to innovative landscaping features, the right statement piece can transform an average yard into a luxurious oasis. Imagine a modern, sculptural water feature that adds a sense of tranquility, or a custom-built fire pit that invites conversation and warmth, creating the perfect environment for social gatherings.
Tailoring to the Market: Know Your Audience
Understanding the type of buyer you’re trying to attract is essential when selecting statement pieces. For example, a sleek, minimalist modern art piece might resonate with younger professionals or urban dwellers, while a classic, traditional wooden dining table could appeal to families seeking timeless elegance.
In addition, it’s essential to consider the home’s architectural style and neighborhood. A bold, industrial-style light fixture might not make sense in a cozy cottage, but it could be perfect for a trendy loft apartment. Ultimately, the goal is to choose statement pieces that enhance the home’s overall style and appeal to the target buyer.
The Power of Bold Design in Selling Homes
Statement pieces are more than just decor—they’re an opportunity to infuse a home with personality and charm that will resonate with potential buyers. Whether it’s a piece of furniture that demands attention, a work of art that tells a story, or a decor item that adds the perfect touch, these bold design choices can help make a home memorable. By using these pieces thoughtfully and in balance with the space, you can create an atmosphere that captivates buyers and encourages them to envision their own lives in the home.
Remember, it’s not just about making a home look beautiful—it’s about making it feel special. And when a buyer feels that emotional connection, they’re one step closer to making that home their own.
Are you looking to enter the real estate market this winter? Give us a call today! One of the experienced agents at Zoocasa will be more than happy to help you through the exciting home-buying process!
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