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adidas, the global leader in performance and lifestyle footwear and apparel, is excited to announce the launch of its new website for the Nigerian audience.…
Read more →July 31 (BBC) – Manchester United have agreed a 10-year extension to their partnership with Adidas worth a minimum of £900m. United’s new deal with…
Read more →Global sports brand adidas has opened a flagship store in the heart of Victoria Island in Lagos, Nigeria, revealing the brand’s commitment to local culture,…
Read more →Beyoncé and Adidas are reportedly cutting ties. According to the Hollywood Reporter, an insider said the Ivy Park head and the lifestyle brand have ended their relationship due to creative differences. “Beyoncé is…
Read more →Adidas’ breakup with Ye, formerly known as Kanye West, is a pricey one. The company warned Thursday that it’s expected to lose $1.3 billion ($1.88…
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