Apple’s next iOS 14 beta will begin forcing developers to ask for permission to track you

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Illustration by Alex Castro / The Verge

Apple’s new privacy feature requiring developers ask for permission to track iOS users for ad targeting is at last going live in the next iOS 14 beta with a planned full release some time this spring for non-beta users, the company tells The Verge.

The announcement coincides with Data Privacy Day, as well as a speech on privacy from Apple CEO Tim Cook later today at the Computers, Privacy and Data Protection conference in Brussels. Apple initially planned for the feature to go live with the launch of iOS 14 last fall, but it delayed its implementation to 2021 in September of last year to give developers more time to comply. Today’s announcement narrows the launch window to this spring, but Apple is not commenting further on when…

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