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MTN Celebrates Ile-Ife Culture, History at Olojo festival
This year, bright yellow MTN banners added to the colour and vibrance of the Olojo Festival as the people of Ile-Ife celebrated the culturally significant day with music, dance, food and prayers.
To the Yoruba people, Olojo means ‘the day of the first dawn’ but in the history of Ile-Ife, the Olojo Festival is an annual cultural festival created to celebrate the day the Almighty created the earth.
Speaking on the significance of the festival, the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Ojaja II, said, “Olojo is the celebration of God Almighty. It is a way of our culture, our tradition and our heritage. That is the reason why it’s the celebration for the entire black race all over the world. It is the pride of the entire black race; not only people of Ife, Osun State or Nigeria.”
Commenting on MTN’s role in the success of the festival, the telco’s Chief Sales Officer, Adekunle Adebiyi, stated “We are very honoured to be a part of this celebration of the long history and culture of our people. The Olojo Festival is a unique one because it compels us to reflect on our origin and journey as a collective. It also brings people, united by their love for Yoruba culture and Nigeria, from across the world together. We hope that we are truly honoured to be a part of its success.”
MTN Nigeria has continued to, through its actions, express its desire to preserve and protect Nigeria’s cultural heritage and positively project them internationally.
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