The Chartered Institute of Marketing Ghana (CIMG) has called for the appointment of marketing professionals to lead the revival of poor-performing state-owned enterprises (SOEs).
To this end, it has begun discussions with the Public Services Commission for the possibility of introducing marketing into all Public Sector Organisations at the top level to promote the interest of customers.
Speaking at the 34th CIMG National Awards ceremony in Accra, President of CIMG, Dr. Daniel Kasser-Tee, said history suggests that marketers have made big changes in many SOEs, and therefore more should be given the nod to run these SOEs.
“Ghana has, over the years been grappling with poor performing state-owned institutions. We can count very few such institutions that have behaved differently and stood out very tall among their peers. I have previously advocated for the appointment of Marketers, or at least people who understand the essence of marketing, at the helm of poorly performing organisations. History points us to the good work of the good old Professor Stephen Adei and how he turned GIMPA around.”
“We have had the cause to talk about the good work being done at the University of Professional Studies, Accra, where two different Vice-Chancellors, Prof. Joshua Alabi and our guest of honour for this evening, Prof. Abednego Feehi Okoe Amartey, have both won the prestigious Marketing Man of the Year at different times. This is uncommon for public institutions and it is not through sheer luck but can easily be traced to the individual transformational agenda of these three men, backed by their marketing mindset”, he explained.
Dr. Kasser-tee commended the Board and Management of the Bulk Oil Storage and Transportation Company (BOST) for the good work done, adding, “We have taken the trouble to appreciate them as an incentive for other public sector organisation to emulate their good work”.
CIMG commends stakeholders
CIMG sadly did not recognise any winners for Finance House, Telecommunications (Allied & Support Services), Airline of The Year (International), E-Commerce, and Internet Service Provider.
It said the entries submitted by players in these industries did not meet the minimum standard criteria for Evaluation.
It however recognised high performers from the second wave of the Ghana Customer Satisfaction Index (GH-CSI, 2022), which was organised for the banking industry of GhanaStar performers across Consumer and Business Banking will be recognised tonight.
Dr. Kasser-Tee commended all individuals and businesses who have supported CIMG throughout the year, especially its sponsors, adding “your support and participation in the processes are mainly responsible for bringing us to this point where we are ready tonight to recognise deserving winners. I therefore seize this opportune moment to congratulate all winners as well as the good people gathered here and those following us online for agreeing to patronise this year’s event.