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Today signifies a significant milestone in the remarkable journey of Mavin Records. Over the past 12 years, our focus has extended beyond merely creating music; we have been influential in shaping cultures and breaking boundaries.
Our narrative stands as a testament to resilience, creativity, and an unwavering spirit of innovation. My ambition has always been to contribute to something larger than myself, generating value not only for our stakeholders but also for the African entertainment industry.
In the last dozen years and more, Mavin Records has not only survived the ever dynamic music industry but has flourished. We have nurtured exceptional talents, cultivated human capital, and redefined the role of a record label in the 21st century.
Our journey has been characterised by passion, dedication, and a commitment to pushing the limits of artistic expression. Now, on the brink of a new chapter, I am delighted to announce that our journey is poised to reach even greater heights.
The news we share today is groundbreaking – the investment of Universal Music Group into Mavin Global, who recognize the immense potential and global cultural impact of Mavin Records. This partnership is set to elevate Mavin to unprecedented heights. With the backing of UMG, we look forward to expanded avenues for our artists to reach wider international audiences, fostering cross-cultural collaborations and enriching our creative landscape.
This partnership assures enhanced resources and expertise, empowering our teams to innovate, adapt, and navigate the evolving dynamics of the music industry. As we embrace this transformative journey, our stakeholders can expect a stronger foundation, an extended reach for our creative pursuits, and a shared commitment to nurturing talent and pushing the boundaries of artistic expression.
Together, we embark on a journey that pays homage to our legacy while propelling us toward new horizons, positioning Mavin Records as a dynamic force in the global music landscape. I extend my deepest gratitude to our fans, artists, producers, and dedicated team members who have been integral to our success thus far. Together, we stand at the threshold of a new chapter for Mavin Global, ready to make even greater strides in the global music industry.
I also express profound appreciation to the Kupanda and TPG team for their pivotal investment in 2019, propelling us to this remarkable point. I also express profound appreciation to the Kupanda and TPG team for their pivotal investment in 2019, propelling us to this remarkable point.
With your continued support and collaboration, we eagerly anticipate writing the next chapter of our story – one filled with innovation, creativity, and boundless possibilities.
The post What Mavin Global Partnership With UMG Means For The Label – By Tega Oghenejobo appeared first on Nigerian Entertainment Today.
