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Roughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to its previous iterations with their rakish slant, two shades of blue, and prominent PayPal Ps.
They justify this for a wide variety of reasons, including that the new black standalone wordmark won’t be confused with the rest of the payments processing world — especially “the blue that has become synonymous with fintech.”
And yet:
