A POPULAR clothing brand is in the process of closing of all its American stores.
Chiefs are in the process of pivoting from a brick-and-mortar to an online store model.

There are 23 Fatface stores in the US but the brand’s days look set to be numbered – especially in the form of physical outlets.
Bosses appear to blame rising costs, which has made business unsustainable, per Retail Week.
The company saw a downturn in sales and profit.
It’s estimated there will be 145 job cuts as a result of the shutdowns.
FatFace has a presence in both the UK and the US.
The brand has more than 200 stores in the UK and Ireland.

Fatface has a presence in both the UK and the US[/caption]
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