A giant new art installation declaring the new name of the city’s university has been put in place.
Built of bespoke tiles from Alusid, a spin-out company founded by university graduates, the new sign is close to the student centre on what was known as the Adelphi roundabout and is now called University Square.
Standing two metres high, 3.7m wide and 2m deep the tiles made from recycled materials have the University of Lancashire emblazoned over them.
Deputy vice-chancellor of the university Ruth Connor said: “Our new installation celebrates our new name and reflects the University’s dedication to environmental responsibility as well as our commitment to progress, innovation, and community. Collaborating with Alusid has been instrumental in bringing this vision to life.
“Alusid tiles are produced from recycled materials and not only enhance the aesthetic appeal of the installation but also demonstrate the potential of academic research being translated into real-world applications.
“The new installation and signage will serve as a visible reminder of the University’s evolving identity, its roots in the Lancashire region, and its vision for continued innovation and excellence. Our name is new, but the commitment is not and we’re still the same forward-thinking, inspiring and committed university and proud of our civic role within Lancashire.”
Alusid was the first spin-out company to be founded from the university.
Formed in 2015 it specialises in the design and production of high-performance tiles made from recycled materials.
Alusid CEO and University alumnus Dr Alasdair Bremner said: “I’m proud to see our locally made sustainable materials featured so prominently on the University of Lancashire’s Preston campus. This collaboration is a powerful example of how academic innovation can drive positive change delivering real benefits for the environment, local industry, and the University community.”
The company has previously worked with companies such as Selfridges and Starbucks and has recently begun a 10-year partnership with Topps Tiles with two ranges already released in stores across the country.
Alusid chair of the board and honorary fellow of the university, Tony Attard said: “It’s especially fitting that this installation has been made using recycled materials and has been produced right here in Preston. It reflects the strength of innovation within our city, showcasing how homegrown talent and sustainable enterprise can shape a brighter future for both the University and the wider community.”
At the start of September the university began to use its new name – which was approved in December last year by the Office For Students – despite facing objections from nearby Lancaster University who said the new name was too similar and would lead to confusion.
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