When Jeff Bezos decided Amazon needed to get in the smartphone game, he went all in. And the resulting device, the Fire Phone, wound up more densely packed with big ideas than just about any gadget you’ll find anywhere. There was just one tiny problem: they were mostly bad ideas.
The Fire Phone shipped in 2014 with a feature list a mile long. The screen had a 3D effect! There were, like, 400 cameras! There was a whole home screen filled with something called “delighters!” But the Fire Phone was, above all, a way to buy things on Amazon. That was what Bezos wanted, after all. It’s just not what users wanted.
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