Preston Grasshoppers Rugby Football Club has appointed Molson Coors Beverage Company as its new brewery partner.
The agreement will see a refreshed drinks offering across the club, which is based on Lightfoot Lane, Fulwood, including at its popular 1869 Bar and matchday facilities, as well as at corporate events, private functions and for regular visitors.
The new range will feature well-known brands including Coors, Pravha, Madri and Staropramen along with zero per cent options. Also on the Hoppers bar will be Aspall Cyder and Rekorderlig strawberry and lime ciders, and SALT Alpacalypse Session IPA. Preston Grasshoppers will continue to serve fan favourites Guinness and Wainwrights and feature a variety of guest ales.
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John Chesworth, chairman of Preston Grasshoppers RFC, said: “This is a significant move for the club. It allows us to offer a wider and more popular range of drinks, while also giving us the flexibility to introduce guest ales and cask lines. This will be particularly exciting for our highly attended annual events including our Hopfest beer and gin festival in July.”
Thomas Atkinson, brand development manager at Molson Coors, said: “Preston Grasshoppers has such a rich history and a strong community of passionate supporters, so it’s a pleasure for us to bring our portfolio of beers and ciders to the club.”
The new brands were launched at Preston Grasshoppers’ annual Ladies Day event on 21 March, with over 200 guests dining at the club before Hoppers men’s first team beat Sheffield Tigers 39-37.
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