Two Cardiff technology companies, travel software provider Inspiretec and AI specialist SystemsX, are launching a new AI product this week at WTM London.
Agent Assist brings SystemsX’s AI into Inspiretec’s travel CRM, automatically summarising customer calls, drafting follow-up emails and identifying next actions for travel consultants. Call feedback also helps managers coach their teams.
A second tier, Agent Assist+, also draws on each travel business’s own product and policy knowledge. Customer conversations are not used to train public AI models.
Inspiretec has served the travel industry from Cardiff since 1995. Its platform handles £3bn in bookings and 3 million passengers a year, and is used by more than 7,500 people at over 70 travel brands in 12 countries across the UK, Europe and North America. Customers include dnata Travel, Co-op Travel, TUI and Travelbag.
In November 2025, Inspiretec joined Juniper Group, an international travel technology group that is part of Constellation Software Inc.
SystemsX won Technology Innovation of the Year at the TTG Travel Industry Awards 2026 for Sense, which analyses customer conversations and turns them into practical support for customer-facing teams.
Richard Baker, CEO of Inspiretec, said: “Cardiff is home to some of the most advanced travel technology in the UK, and it’s being used by travel brands around the world. Our platform already handles £3bn of bookings a year from here.
“Agent Assist does the write-up so the consultant can do the selling. Working with SystemsX, another Cardiff business, we’re putting award-winning AI directly into the CRM our customers use every day, and with the backing of Juniper Group we’re taking it to travel businesses across the UK, Europe and North America.”
Mr Baker became Chief Executive of Inspiretec at the end of September 2026, having spent more than ten years with the business, most recently as Chief Commercial Officer.
Simon Powell, CEO of SystemsX, said: “Winning Technology Innovation of the Year showed that travel businesses want AI that is practical and saves time. Bringing Sense into Inspiretec CRM is a great example of two Cardiff technology businesses working together and taking what we’ve built here to an international audience at World Travel Market.”
Agent Assist and Agent Assist+ are available to new and existing Inspiretec CRM customers and are being demonstrated at WTM London at ExCeL London from 3 to 5 November.
The post Cardiff tech firms launch AI assistant to transform how travel agents work appeared first on Wales 247.
