When Olympus sold its camera division and reformed as OM System, it hyped up a push toward computational photography with its new mirrorless cameras — this is not that camera. Today, OM System is announcing the new OM-5, a $1,199.99 mirrorless camera that launches late next month and looks like a zombified husk of Olympus. I’m sure it will be a fine camera, but I can’t help feeling depressed when I look at it.
Sure, the OM-1 was technically OM System’s first camera release, but it was still branded Olympus. Now, with the OM-5, it’s proudly wearing the OM System name on its forehead, something that’s sure to only please a handful of people in a marketing meeting somewhere.